French comes in different flavors!

Congratulations! You’re ready to take the pivotal step of translating your content into French—the only language other than English that’s spoken on all five continents.

Making your content accessible to a French-speaking audience allows you to significantly expand your audience, boost engagement, and ultimately, grow your business. But even within the French language, speech patterns, words, and expressions can meaningfully vary across different French-speaking regions.

It is essential to consider the specific French dialect of your target audience when approaching your translation. A piece of content intended for an audience in Canada, for example, will vary in its translation from the same piece of content targeting a European market.

At e2f, we can help you determine the appropriate variant for your French translation, based on your specific needs and goals. From there, we’ll work with you to ensure your translation accurately encompasses all the nuances of your selected dialect—of which there are many.

Failure to account for regional language differences could yield errors and inaccuracies in your content, which negatively impact your brand’s credibility. The way punctuation is used, for example, varies significantly between Canadian and European French. If your punctuation usage is inconsistent with your target audience, your brand’s authority may be called into question.

At the end of the day, like any business decision, zeroing in on a translation strategy can be boiled down to cost considerations, the nature of your project, and your overall objective. Our team of linguistic experts is eager to work with you to create a localization plan that suits your unique business needs.

No matter how you approach your translation, and which variant(s) you choose, implementing a French translation is certain to have a meaningful effect on your company’s growth and expansion.

At e2f, our native French language speakers are ready to assist you in tailoring your site in all French flavors! Check out 5 differences between across French-speaking regions and contact us today to get the ball rolling on your international expansion.

By |2018-07-10T17:19:11+00:00July 6th, 2018|Localization Tips|