Spotted on the Internet: Bruno Hermann wrote an excellent article for EContent about how localization and globalization matter as much for B2B (business-to-business) and B2E (business-to-employee) content as for B2C (business-to-consumer) engagements. While many marketers and executives presume English is “good enough” for B2B, the Director of Globalization and Localization for The Nielsen Company has a different perspective. He cites Nelson Mandela’s observation:
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
Read the article in full, and let us know if you agree. Write to us at [email protected] if you have any localization projects you want to deliver directly to the hearts of your audience.