What is Terminology Management?
Terminology management consists of two main activities:
- The ongoing maintenance of key terminology specific to a company’s content
- The continuous translation of this terminology in multiple languages
Why does terminology management matter?
To establish a successful global brand, you need to address your audience in a clear and consistent manner—in all languages.
Your content, products, and services are unique—and, often, designed and developed with a specific target market in mind. By identifying, defining, and accurately translating the specific terminology used throughout your messaging, you can ensure your brand resonates with consumers across the globe.
Content creators, product developers, and translators must collaborate to maintain a global company’s glossary, ensuring each term speaks to the end-users in a local fashion.
Using consistent terminology allows for smooth navigation across your platforms, and showcases your brand’s professionalism—both within your original content, and throughout its international counterparts. The more intelligible and consistent your global content, the greater weight your brand will be perceived to place on its target markets.
In short, managing your terminology helps differentiate your brand from competitors who may be overlooking this step. Terminology management may not be […]