Spanish comes in different flavors!

Spanish comes in different flavors! Congratulations! You’re ready to take the pivotal step of translating your content into Spanish—the world’s second most widely spoken language. Making your content accessible to a Spanish-speaking audience allows you to significantly expand your audience, boost engagement, and ultimately, grow your business. But even within the Spanish [...]

By |2018-07-10T17:19:08-07:00June 18th, 2018|Localization Tips|

Should I translate my content into Hindi?

Should I translate my content into Hindi? It’s no secret: translating your content into new languages results in boosted traffic and engagement. People crave content in their native languages, and tailoring your content to serve a global audience is among the most powerful growth hacks. But once you’ve tackled the question of whether [...]

By |2018-06-18T14:46:47-07:00June 4th, 2018|Localization Tips|

Translation vs Localization: What’s the Difference?

Translation vs Localization: What’s the Difference? If you’ve been using translation and localization interchangeably, you’re missing out a crucial distinction. While translation is relatively straightforward—typically defined as a word-for-word conversion of text from one language into another—localization is far more nuanced. You can’t have localization without translation: the process encompasses the conversion of [...]

By |2018-05-22T15:53:42-07:00May 22nd, 2018|Localization Tips|

How to make your content translation-friendly

How to make your content translation-friendly You're thinking of bringing your content to the international audience? Our recommendation is - even before you start looking for a translation provider, a translation management platform, quotes and bids etc. - to prepare your content for localization. Your English copy, what we call a "source", [...]

By |2018-05-15T12:58:47-07:00May 15th, 2018|Localization Tips|

The importance of international AI: overview from a revealing tech talk

The importance of international AI: overview from a revealing tech talk It’s the hottest buzzword in the technology space: artificial intelligence. And for good reason. As computers become more adept at mimicking human processes, artificial intelligence—or AI—is increasingly influencing the day-to-day lives of consumers.Yet as AI reshapes the way we conduct business across [...]

By |2018-04-20T10:31:36-07:00April 20th, 2018|Localization Tips|

How to avoid context-related translation errors

How to avoid context-related translation errors The value of high-quality translations has been proven time and time again. Yet there’s a crucial issue with their execution, that, even in our age of almost almighty technology, has yet to be resolved. The issue: context—or rather, the lack of context that’s being provided to [...]

By |2018-04-11T14:32:01-07:00April 11th, 2018|Localization Tips|

How to “transcreate” your marketing materials to serve a global audience

How to “transcreate” your marketing materials to serve a global audience Dear Marketers, When publishing a new blog post, website update, or important press release for your international users, there’s a key step you can’t afford to neglect: translation / transcreation / copy adaptation. This step is far more involved than simply [...]

By |2018-04-11T14:09:58-07:00April 2nd, 2018|Uncategorized|

Machine Translation: How does it work?

Machine Translation: how does it work? Translators increasingly need to be well-versed not just in linguistics, but also in technology. Just as the worlds of typography, accounting, medicine, and a myriad of other industries were revolutionized in recent decades by computers and information technology, translators need to understand the evolving impact of technology on [...]

By |2018-04-06T11:09:34-07:00January 8th, 2018|Daily Questions, Technology|

Marketing Strategies for Globalization

Marketing Strategies for Globalization Globalization 0.1: The Rise of the Multinationals In 1602, the Vereenigde Oost-Indische Compagnie (VOC), literally translated as the United East India Company, but better known in English as the Dutch East India Company, was founded as the world's first transnational, publicly-traded company. Granted a monopoly charter by [...]

By |2018-04-06T11:44:25-07:00November 7th, 2017|Solutions|
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