app localization

The Art of App Localization

 Let me guess. Does one of the following scenarios apply to you?You have had great success in the US with your game on the App Store, and you recently noticed an uptick in the number of international downloads, so why not localize your game and increase the revenue?Your company is planning to launch next month the [...]

By |2015-04-21T01:00:48-07:00April 21st, 2015|Localization Tips|

Writing or Translating for Mobile

By Francesco Pugliano, Head of Mobile Localization - eBay. This post originally appeared on Francesco's blog, Localization in Silicon Valley, and is re-posted with permission. I’m constantly approached by developers working on new Mobile apps and by translators working on the localization of existing mobile apps asking me for guidelines and best practices on how to write [...]

By |2013-06-26T22:18:17-07:00June 26th, 2013|Linguistic Tips, Localization Tips|

User Experience Design for Mobile

By Francesco Pugliano, Head of Mobile Localization - eBay. This post originally appeared on Francesco's blog, Localization in Silicon Valley, and is re-posted with permission. When designing a mobile app, one of the things a designer should keep in mind is translated text expansion. Probably this doesn’t come as something new; there’s a whole literature on the [...]

By |2013-04-24T12:08:34-07:00April 24th, 2013|Localization Tips|

App Promo's 2nd Annual App Developer Survey

e2f has partnered with App Promo, a leader in App Store Optimization. App Promo has kicked off their 2nd Annual Developer survey and are looking to get the word out to developers to get their feedback. Last year 60% of developers said they weren’t making money with their app. Are you?  Complete this Developer Survey & Win $1,500 [...]

By |2013-04-23T07:52:49-07:00April 23rd, 2013|Localization Tips|

Apple Corporate encourages app localization

There are many stats justifying app localization; one of many is that for every $1 invested in localization ROI is $27. But since the returns are not immediate many small developers are hesitant to take the plunge. In an open letter to developers revealed by Apple Insider, Apple encourages them to localize their app and [...]

By |2013-04-12T22:05:46-07:00April 12th, 2013|News|