"Localization Matters for B2B and B2E Content Too!"

Spotted on the Internet: Bruno Hermann wrote an excellent article for EContent about how localization and globalization matter as much for B2B (business-to-business) and B2E (business-to-employee) content as for B2C (business-to-consumer) engagements. While many marketers and executives presume English is "good enough" for B2B, the Director of Globalization and Localization for The [...]