japanese localization

How to say "you" in Japanese?

How many forms of “you” do you think Japanese has?In a sense, there are so many words that can refer to the second person (あなた、お前、貴様、君、そちら、御社、お宅…), but none of them is a pronoun in the same sense as in most European languages.When Japanese people need to directly address somebody, they usually use the person’s name with the [...]

By |2015-08-14T08:32:43-07:00August 14th, 2015|Daily Questions, Linguistic Tips, Localization Tips|

Using onomatopoeia in Japanese

One of the characteristics of Japanese language is its abundant variety of onomatopoeia. It’s a group of adjectives and adverbs used to describe the state or sound of something, typically with the same syllable repeated (among other formations).In many languages, words are created by imitating the sound of animals, but you can express more than [...]

By |2015-06-05T10:03:04-07:00June 5th, 2015|Culture Studies, Linguistic Tips|

The beauty of a complex writing system

Once a client told us that Japanese language looks too complicated to appeal to the audience, especially when the product is targeted for children. The product is translated into several languages in the app store, and the results from it showed less preferable in Japanese. When you think about the possible cause, it is easy [...]

By |2015-04-24T14:27:38-07:00April 24th, 2015|Linguistic Tips|

User Experience Design for Mobile

By Francesco Pugliano, Head of Mobile Localization - eBay. This post originally appeared on Francesco's blog, Localization in Silicon Valley, and is re-posted with permission. When designing a mobile app, one of the things a designer should keep in mind is translated text expansion. Probably this doesn’t come as something new; there’s a whole literature on the [...]

By |2013-04-24T12:08:34-07:00April 24th, 2013|Localization Tips|