Spanish comes in different flavors! Congratulations! You’re ready to take the pivotal step of translating your content into Spanish—the world’s second most widely spoken language. Making your content accessible to a Spanish-speaking audience allows you to significantly expand your audience, boost engagement, and ultimately, grow your business. But even within the Spanish [...]
Should I translate my content into Hindi? It’s no secret: translating your content into new languages results in boosted traffic and engagement. People crave content in their native languages, and tailoring your content to serve a global audience is among the most powerful growth hacks. But once you’ve tackled the question of whether [...]
Translation vs Localization: What’s the Difference? If you’ve been using translation and localization interchangeably, you’re missing out a crucial distinction. While translation is relatively straightforward—typically defined as a word-for-word conversion of text from one language into another—localization is far more nuanced. You can’t have localization without translation: the process encompasses the conversion of [...]
How to make your content translation-friendly You're thinking of bringing your content to the international audience? Our recommendation is - even before you start looking for a translation provider, a translation management platform, quotes and bids etc. - to prepare your content for localization. Your English copy, what we call a "source", [...]
The importance of international AI: overview from a revealing tech talk It’s the hottest buzzword in the technology space: artificial intelligence. And for good reason. As computers become more adept at mimicking human processes, artificial intelligence—or AI—is increasingly influencing the day-to-day lives of consumers.Yet as AI reshapes the way we conduct business across [...]
Expand your video’s reach with Multilingual Subtitles It’s 2018, and video usage is on the rise. According to a recent Hubspot Marketing Survey, 81% of businesses use video as a marketing tool in 2018—up from 63% in 2017. Of the group that’s not using video, 65% plan to start in 2018. Part [...]
How to avoid context-related translation errors The value of high-quality translations has been proven time and time again. Yet there’s a crucial issue with their execution, that, even in our age of almost almighty technology, has yet to be resolved. The issue: context—or rather, the lack of context that’s being provided to [...]