Marketing Strategies for Globalization

Marketing Strategies for Globalization Globalization 0.1: The Rise of the Multinationals In 1602, the Vereenigde Oost-Indische Compagnie (VOC), literally translated as the United East India Company, but better known in English as the Dutch East India Company, was founded as the world's first transnational, publicly-traded company. Granted a monopoly charter by [...]