marketing translation

How to “transcreate” your marketing materials to serve a global audience

How to “transcreate” your marketing materials to serve a global audience Dear Marketers, When publishing a new blog post, website update, or important press release for your international users, there’s a key step you can’t afford to neglect: translation / transcreation / copy adaptation. This step is far more involved than simply [...]

By |2018-04-11T14:09:58-07:00April 2nd, 2018|Uncategorized|

Marketing Strategies for Globalization

Marketing Strategies for Globalization Globalization 0.1: The Rise of the Multinationals In 1602, the Vereenigde Oost-Indische Compagnie (VOC), literally translated as the United East India Company, but better known in English as the Dutch East India Company, was founded as the world's first transnational, publicly-traded company. Granted a monopoly charter by [...]

By |2018-04-06T11:44:25-07:00November 7th, 2017|Solutions|