SEO Optimization & Localization: Don't "Fly Naked!"

In 1987, in an infamous example (or possible urban legend) of poorly-thought-through translation, now-defunct Braniff Airlines tried to market its new leather seats to the Spanish-language Florida market. But it's "Fly in leather" slogan was translated to vuela en cuero. The gotcha was that en cueros is a colloquial expression for "naked." There was controversy at [...]