Apple Corporate encourages app localization

There are many stats justifying app localization; one of many is that for every $1 invested in localization ROI is $27. But since the returns are not immediate many small developers are hesitant to take the plunge. In an open letter to developers revealed by Apple Insider, Apple encourages them to localize their app and no wonder! 

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Machine Translation: Oversold And Under-delivered, But Who Is To Blame?

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App Promo's 2nd Annual App Developer Survey